Winter Sales, better than Black Friday,
Performance Case from MEDIACUBE

Winter Sales, better than Black Friday

Sales were better than Black Friday for the renewed eshop of Shop & Trade company, in collaboration with MEDIACUBE, the Digital Agency that handles its digital promotion. had a huge success in terms of sales for the Winter sales period, surpassing in results Black Friday and Cyber ​​Monday of 2019!

In January, in parallel with the winter sales in all collections, ran a promotional campaign which offered up to -70% on selected collections and brands. The communication of this activation was designed and implemented by MEDIACUBE with combined promotional campaigns through multiple digital media channels, such as Google Search and Display, Social Media Ads on Facebook & Instagram as well as Newsletter.

The results of these promotional campaigns exceeded all expectations!

Within four days of the launch of the campaign, sales surpassed by 43.82% the corresponding sales of the four days sales of Black Friday & Cyber ​​Monday, breaking the eshop's sales record to date.

An important role in this success was contributed by the fact that was recently redesigned to offer a special, mobile-only site and one-page checkout for a unique experience of online shopping to its visitors, dynamically continuing its successful course in the field of fashion