Switch to Google Analytics 4
Utilize Google Analytics 4 at the core of your measurement
Google Analytics 4
GA4 gives a complete cross-platform picture of the customer lifecycle. User metrics become the primary metrics. The menu in the interface of the new GA4 itself is strongly user-oriented. It puts that information to use with predictive marketing features, providing marketers with more information and efficient ways to act on those insights.
What’s new?
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls. The new property type includes expanded predictive insights, deeper integration with Google Ads, cross-device measurement capabilities, more granular data controls and new reports.
Cross-platform tracking
GA4 gives a complete cross-platform picture of the customer lifecycle. User metrics become the primary metrics. The menu in the interface of the new GA4 itself is strongly user-oriented. It puts that information to use with predictive marketing features, providing marketers with more information and efficient ways to act on those insights.
Advanced analysis
GA4 provides tools previously only available for GA360 users such as:
- More elaborate funnel customization
- Segment Overlap Report
- User Explorer Report
Complete user journey
GA4 provides the tools to track all user events together and give a holistic view of the customer journey. That is the main reason marketers have much more opportunities and benefits.
Predictive metrics
Three predictive metrics are introduced in GA4:
- Purchase probability
- Churn probability
- Revenue prediction
Unsampled data
With Universal Analytics (UA), there’s a monthly limit of 10 million hits per property. Sampling has been removed in GA4 standard reports and data that can be collected is now unlimited.
Why rush?
Google Analytics 4 will be the default option when you set up a new property. The previous iteration, Universal Analytics, will continue to remain available, but Google recommends site owners set up both property types and run them in parallel. New feature development will be focused on GA4, so an early implementation is crucial in order to gather data, make technical adjustments and stay up to date with new features.
Why with MEDIACUBE?
MEDIACUBE is a digital agency with over 15 years of experience in the digital landscape mostly in the field of Online Marketing. During this time we have successfully completed hundreds of projects for some of the biggest retail & lead generation companies in Greece & Abroad. We breathe and sleep with Google Analytics and our Certified professionals can work with you and turn data into actionable insights, in order to use it and take actions that will help your business.
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